Man Marries Bacon Cheeseburger, Rick Santorum’s Worst Nightmare Comes True

Wayne Besen February 11, 2012

Sen. Rick Santorum told us that marriage equality would lead to man on dog action and whatever version of musical marriage popped into his perverted imagination. Well, today a man married a gigantic bacon cheeseburger, at least in a Jack-in-the-Box television commercial. (One could do much worse than marrying bacon — plus by saying “I Do”, you do get fries and a drink)

Is this ad offensive considering the idiotic warnings by fundamentalists that same-sex couples marrying would lead to chaos and possibly the apocalypse? Is this ad insensitive or simply cute, with no political connotations or connections? And does it make a difference if the man married a male or female bacon cheeseburger?

I’d be curious what our readers have to say about this ad.

Rick Santorum

About the Author

Wayne Besen is the Founding Executive Director of Truth Wins Out and author of “Anything But Straight: Unmasking the Scandals and Lies Behind the Ex-Gay Myth” (Haworth, 2003). In 2010, Besen was awarded the “Visionary Award” at the Out Music Awards for organizing the American Prayer Hour, an event which shined a spotlight on the role American evangelicals played in the introduction of Uganda’s Anti-Homosexuality Bill.

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17 Comments

Scott Rose February 11, 2012 at 2:39 pm -

If the man is from a Jewish family, and he married a bacon cheeseburger, then we need more information. Was the man kosher and religious, or did he not give a f**k? If he was kosher, did the bacon cheeseburger convert for the wedding? Or did the Jewish man — if he was kosher — convert to baconism? They do say that the bride is well-bread.
Wyocowboy February 11, 2012 at 2:48 pm -

I think its a great ad and quite funny…the ending just killed me!!! lmfao I wonder though if Jack Off in the Box is making a polictical statement and if they are what kind of statement are they making? I still like the ad
Wayne Besen February 11, 2012 at 3:01 pm -

I used to eat their ham and cheese sandwich. I think they got rid of it. I was a bit turned off in the 1980′s when they got caught putting horse meat in the hamburgers. But, I’m sure the bacon is all pork.
Andy Cordero February 11, 2012 at 3:50 pm -

The last line (‘you may now eat the bride’) was startling, but so apropos! Thought it was funny :D My only negative emotion was being jealous of the tiara ;-))
Ben in Oakland February 11, 2012 at 4:43 pm -

But eating the bride? Doesn’t that make it some kind of sodomitical act?

On the other hand, I didn’t eat red meat for years and years, with one exception.

Mmmmmmmm. Bacon. The candy of meat
James Dye February 11, 2012 at 5:00 pm -

I’ve always found Jack-in-the-Box ads rather odd, an attempt at controversial humour that just misses the mark. They also seem tinged with misogyny, something, I believe, that is the result of market research (Jack-in-the-Box is aimed at post-adolescent males) rather than the creative output of talented writers.
Silverevilchao February 11, 2012 at 8:02 pm -

Jack in the Box commercials are always insanely weird. Like their commercial writers are always on drugs when they come up with them or something.
WMDKitty February 11, 2012 at 9:02 pm -

JitB advertisements are ALWAYS weird — and that’s what I love about them. Now, if only I liked fast food…
RickCabral February 12, 2012 at 11:19 am -

It would be offensive only if he ate that huge thing.
Swedish Chef February 13, 2012 at 7:17 am -

I really don’t find it offensive, if anything, it’s a statement to the likes of Frothy how insane their idea of the “slippery slope from gay marriage” they so love to talk about.
Kenneth February 17, 2012 at 1:53 pm -

When I was a kid, there was a saying “If you like it so much, why don’t you marry it?” it had nothing to do with gay marriage or politics, it was poking fun at our friends’ obsessions with inanimate objects and the supposed life-long commitment of marriage. When I saw the commercial, this is what I saw – he liked it so much he married it. Not everything is about us.
Chris February 21, 2012 at 5:26 pm -

I do find this ad campaign offensive. I am a 22 year old gay man, who has been fighting for my rights, including the right to marry for many years. I have been fighting against the farfetched accusations that if same sex marriage is allowed, so will bestiality and so on. Marriage is obviously something that we hold near and dear to our hearts, as we are fighting so much for it. I don’t think that it is appropriate for JitB to make a mockery out of something that the entire nation is looking at. I am boycotting Jack until an apology is rendered, and the campaign is pulled.
Kevin March 3, 2012 at 12:13 am -

I find this ad so offensive.

In a world where I can not marry the person I love, they can make an ad where a man can marry a piece of bacon! Really? Are you kidding me? And then the tag line at the end “You may eat the bride!”, what’s that?

So much for the “sanctity of marriage”!
Bruce March 7, 2012 at 3:41 pm -

This ad is inappropriate while the fight for marriage equality is in full swing. At best it’s tone deaf, at worst JitB is siding with the bigots. The day after this ad first aired, I told JitB directly on their site that I will be boycotting JitB as long as this ad campaign runs. They still have not responded.
Andvétr March 12, 2012 at 8:43 pm -

Not sure whether to puke considering my aversion to fast food… or to laugh…. mental images from Ilove pigs comments making it closer to the puking side though.
Jaydin Loftus March 20, 2012 at 11:00 am -

Hey, thanks for the blog post.Really thank you!
Jewpacabra May 16, 2012 at 10:30 am -

The only thing offensive about this commercial is how stupid and stupefying it is. The sandwich looks disgusting too. I can’t believe the number of homos who get all butt hurt about it either. If you like your sense of offense, why don’t you marry it? Marriage sucks.