This morning, I reported that Porno Pete is crying over the milk spilled from his General Mills cereal bowl, due to the fact that that company has come out against Minnesota’s anti-gay marriage discrimination ban. It seems that NOM is all upset as well:

The National Organization for Marriage, the group leading what it has acknowledged is an uphill fight to stop same sex marriage, charged giant cereal maker General Mills, a mainstay of many a family breakfast table, with trying to destroy heterosexual marriage.

The group this week accused the top General Mills executive of declaring a “war on marriage” with its own customers because General Mills CEO Ken Powell spoke at an LGBT pride event saying the company opposes an amendment to ban same sex marriage in Minnesota, where it is headquartered.

Oh, so melodramatic.

John Aravosis gets the last word, though, and explains why groups like General Mills simply don’t care about the bigotry of an ever-shrinking cohort of the American population:

Bigotry is an ugly business. It’s also bad for business. And American companies know that. They also know that the type of consumer that chooses its breakfast cereal based on hate isn’t the type of consumer that has much market power, or money, in the first place. Religious right adherents aren’t exactly known for their education or income level. Corporations know that, and act accordingly.


Some might think we’re being big meanies when we point out, as I also did this morning, that the people complaining about these things aren’t really, on balance, valuable customers in the first place. Their market power is shrinking, and they don’t tend to be people who contribute much to society. On the other hand, the number of people who are LGBT-supportive grows every year, and they grow less and less likely to support corporations and organizations that perpetuate bigotry. It’s that simple.