Kosher.com Discontinues Affiliation with JONAH in Response to Queerty Story & TWO’s Petition

Yesterday, JD over at Queerty posted a story about the online grocery store Kosher.com, which had apparently decided to allow Jews Offering New Alternatives to Homosexuality (JONAH), the notorious Jewish “ex-gay” organization, to participate as an affiliate in their shopping rewards program.

This afternoon, Truth Wins Out launched a petition on Change.org calling on Kosher.com to discontinue their affiliation with JONAH. Just over 90 minutes and 1,000 signatures later, the company responded in an email to Change.org:

“Firstly we wish to apologize if any action taken by any member of our company offended anyone. Our affiliate program has pretty much been an automated system whereby any site can go and join the program and put our banners in their email blasts going to their members. In the past it was not something that we had monitored but considering the current reaction regarding jonahweb.org’s decision to send their members our affiliate offerings, we have decided to discontinue that affiliation and our management will review our affiliate programs guidelines going forward. Our agenda is simply to be a good company selling a good product and to be considerate of people’s feelings and sensitivities.”

Truth Wins Out applauds Kosher.com’s quick and decisive response. If any of you feel so inclined, feel free to drop a note to Michael Wosk, Kosher.com’s Director of Sales (fundraising@kosher.com), to let him know you appreciate the company’s stance against homophobia. Thanks also are due to the wonderful team at Change.org for helping Truth Wins Out and our members achieve another victory.

8 Comments

B. Allan Ross April 8, 2011 at 9:18 pm -

Thank you at http://www.Kosher.com for taking the just and fair action of ending your association with your self-selected affiliate, JONAH.

You said (well), “Our agenda is simply to be a good company selling a good product and to be considerate of people’s feelings and sensitivities.”

Sounds like my agenda: Simply to be a good citizen living a good life, and to be considerate of people’s feelings and sensitivities. If JONAH could learn that last part well, they would probably close up shop! Thanks again, to you and to Wayne.
William R. Hoyt April 8, 2011 at 9:22 pm -

Commendations to Kosher.com for discontinuing its association with the anti-gay organization, Jonah.

William R. Hoyt, WW II veteran
T Wilson April 8, 2011 at 10:08 pm -

Appropriate, fast response from a professional company. Thank you Kosher.com.
Victor in Bucks Co, PA April 8, 2011 at 10:23 pm -

The fact that they addressed the issue immediately says a lot about the company. I’m very impressed. Thank you Kosher.com. I’ll be recommending your site to my friends and family. Nice to see a company that cares about people.
Greg in Indiana April 9, 2011 at 12:15 am -

I sent Kosher.com a personal “Thank You” for their decision to end the affiliation with JONAH. We need more companies like them!
Mike Brumfield April 9, 2011 at 4:48 am -

I am impressed Kosher.com pulled the ad so fast. It really shows the company cares about people. They are the kind of company I prefer to do business with!
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[...] a petition on Change.org against the partnership of Kosher.com and JONAH. According to an article posted on their site, within 90 minutes they had gathered one thousand signatures. Shortly after, [...]